Our Work

Lumex

A journey of transformation that turned a simple request into a comprehensive reimagining of brand identity.

CLIENT

Lumex

INDUSTRY

Fashion Kids' Wear

Established in 1939, is one of the oldest manufacturers of baby clothes in the MENA region.

Initially, approached 02 with a simple request: to make their logo stand out in competitive retail environments. However, it quickly became evident that the project required a deeper, more holistic approach

We embarked on an extensive brand overhaul that went far beyond the initial brief:

Brand Strategy: We developed a comprehensive brand strategy that redefined Lumex’s market positioning and brand identity.

Website Development: Created a B2B website, designed to support their export and professional needs.

Visual and Digital Assets: Crafted new company profile, flyers, and roll-ups that matched the new brand image

Social Media Engagement: Initiated a robust social media campaign to introduce the new identity.

Video Production: Produced a video highlighting the rebranding's journey and impact.

The rebranding significantly enhanced Lumex’s visibility and consumer engagement across multiple platforms. Notably, the new website's visibility increased, with search engines accounting for 67% of its traffic.

Re-branding

Website Development

Video Production

Re-branding Awareness Campaign

Company Profile Creation

Client Thoughts

The journey was fruitful with perfect deliverables with sharp timings.

The most cooperative team I’ve ever worked with, very keen to meet the client's requirements and to get him a product even better than he was thinking of.

Inspiring ideas, high-quality deliverables, perfect time, helpful, cheerful with good taste of coffee at their office.

I hope this project will be the start of more coming projects to cooperate together in it.

Thanks are not enough.

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