SFSD is a non-profit, non-governmental organization and is one of the first family donor foundations in the region, endowed by the Sawiris family.

Challenge at Hand: The primary goal was to increase awareness and participation in the foundation's educational scholarships and cultural programs.

Our Strategic Approach: To meet the foundation's objectives, our strategy contained multiple facets:

Transformation Achieved: Our collaboration with Sawiris Foundation continues to yield remarkable success. Through ongoing media buying efforts, we've effectively promoted educational scholarships, cultural programs, and broader social development initiatives.

Almentor, a leading e-learning and professional development network in the MENA region.

Challenge at Hand:

The primary challenge was to create engaging and educational content that could effectively guide young professionals through various stages of their career development in an entertaining yet informative manner.

Our Strategic Approach: To meet this challenge, we transformed a typical course into a must-see series:

Transformation Achieved:

The "Ismail's Journey" series successfully engaged viewers, enriching their understanding of professional growth and workplace dynamics. By blending educational insights with entertaining storytelling, the series has become a valuable resource for young professionals across the MENA region, reinforcing Almentor’s position as a pioneer in the e-learning space.

Project Overview: In collaboration with UNICEF Egypt, we worked on a public health project focused on the critical first 1000 days of a child's life.

Challenge at Hand: This initiative aimed to educate over 10 million people across Egypt, offering crucial health insights and dispelling common myths about maternity and childcare, while emphasizing the vital role of every family member.

Our Strategic Approach: Our 360-degree campaign strategy was multi-faceted, designed to maximize reach and impact:

Transformation Achieved:

The "First 1000 Days" campaign greatly enhanced public health education in Egypt. This multi-platform approach expanded the campaign's reach, ensuring that crucial health messages were accessible, thus fostering a better-informed environment for early childhood care.