SFSD is a non-profit, non-governmental organization and is one of the first family donor foundations in the region, endowed by the Sawiris family.

Challenge at Hand: The primary goal was to increase awareness and participation in the foundation's educational scholarships and cultural programs.

Our Strategic Approach: To meet the foundation's objectives, our strategy contained multiple facets:

• Social Media: To engage directly with potential applicants and promote the foundation’s programs.
• Media Buying: Executing targeted ad campaigns across various platforms to increase visibility and reach.
• Video Production: Producing dynamic videos to showcase the impact and breadth of the foundation's initiatives.
• Moderation and Reporting: Ongoing management and analysis of campaign performance to optimize strategies and report on key metrics.

Transformation Achieved: Our collaboration with Sawiris Foundation continues to yield remarkable success. Through ongoing media buying efforts, we've effectively promoted educational scholarships, cultural programs, and broader social development initiatives.

Almentor, a leading e-learning and professional development network in the MENA region.

Challenge at Hand:

The primary challenge was to create engaging and educational content that could effectively guide young professionals through various stages of their career development in an entertaining yet informative manner.

Our Strategic Approach: To meet this challenge, we transformed a typical course into a must-see series:

• Content Development: We introduced "Ismail's Journey," a series that guides young professionals from resume preparation to understanding business etiquette, making career development concepts relatable and accessible.
• Edutainment High Production: Combining education with entertainment to hold the audience’s interest and enhance learning outcomes.

Transformation Achieved:

The "Ismail's Journey" series successfully engaged viewers, enriching their understanding of professional growth and workplace dynamics. By blending educational insights with entertaining storytelling, the series has become a valuable resource for young professionals across the MENA region, reinforcing Almentor’s position as a pioneer in the e-learning space.

Project Overview: In collaboration with UNICEF Egypt, we worked on a public health project focused on the critical first 1000 days of a child's life.

Challenge at Hand: This initiative aimed to educate over 10 million people across Egypt, offering crucial health insights and dispelling common myths about maternity and childcare, while emphasizing the vital role of every family member.

Our Strategic Approach: Our 360-degree campaign strategy was multi-faceted, designed to maximize reach and impact:

• Social Media & Media Buying: Active engagement across various platforms to reach diverse demographics along with strategic advertising placements to ensure maximum visibility.
• Audapaciio Production: Developed an IVR service that disseminated information via voice calls to the public, ensuring accessibility even in low-connectivity areas.
• Capacity Building: We equipped medical staff in the Ministry of Health with skills in storytelling, video production, and social media management to enhance public health engagement.
• Video Production: Produced short, informative videos featuring doctors who provided health tips directly to the public.
• Rebranding: Ask Health

Transformation Achieved:

The "First 1000 Days" campaign greatly enhanced public health education in Egypt. This multi-platform approach expanded the campaign's reach, ensuring that crucial health messages were accessible, thus fostering a better-informed environment for early childhood care.