Established in 1939, Lumex is one of the oldest manufacturers of baby clothes in the MENA region.

Challenge at Hand: Initially, Lumex approached O2 with a simple request: to make their logo stand out in competitive retail environments. However, it quickly became evident that the project required a deeper, more holistic approach.

Our Strategic Approach: We embarked on an extensive brand overhaul that went far beyond the initial brief:

Transformation Achieved: The rebranding significantly enhanced Lumex’s visibility and consumer engagement across multiple platforms. Notably, the new website's visibility increased, with search engines accounting for 67% of its traffic.