Sawiris Foundation for Social Development (SFSD)

SFSD is a non-profit, non-governmental organization and is one of the first family donor foundations in the region, endowed by the Sawiris family.

Challenge at Hand: The primary goal was to increase awareness and participation in the foundation's educational scholarships and cultural programs.

Our Strategic Approach: To meet the foundation's objectives, our strategy contained multiple facets:

  • Social Media: To engage directly with potential applicants and promote the foundation’s programs.
  • Media Buying: Executing targeted ad campaigns across various platforms to increase visibility and reach.
  • Video Production: Producing dynamic videos to showcase the impact and breadth of the foundation's initiatives.
  • Moderation and Reporting: Ongoing management and analysis of campaign performance to optimize strategies and report on key metrics.

Transformation Achieved: Our collaboration with Sawiris Foundation continues to yield remarkable success. Through ongoing media buying efforts, we've effectively promoted educational scholarships, cultural programs, and broader social development initiatives.