Founded in 1960 by Hamdy Mostafa, Selah El Telmeez grew from the Modern Arab Company to a leading publisher of educational content. Needless to mention the brand is a cherished part of Egypt’s educational heritage.

Challenge at Hand:

Selah El Telmeez, famous for its series "Egyptian Novels for Pockets," sought to enhance its product range by offering audiobook versions. Motivated by our previous work with leading audio distributors like Storytel andإقرألي, they enlisted O2 Media to oversee the audio transformation.

Our Strategic Approach:

• Content Integrity: Rigorous review and quality control to ensure accurate translation of text to audio without errors.
• Production Execution: Efficiently managing and executing the audio production, maintaining  high standards, and meeting project timelines.

Transformation Achieved:

In less than a year, we successfully brought 200 novels to life in audio form, with ongoing production to complete the entire series. This project not only diversified Selah El Telmeez’s offerings but also reinforced its legacy in the evolving digital landscape.

Project Overview:

Voices for Refugees campaign is an innovative initiative aimed at enhancing support from communities in the Arab region for the refugee and internally displaced persons crises both regionally and globally.

Challenge at Hand:

The campaign sought to raise awareness, mobilize support, and generate donations to assist refugees and advocate for their needs, with a focus on creating a compelling podcast series alongside a digital campaign.

Our Strategic Approach:

Our comprehensive strategy encompassed multimedia content production:

• Podcast Production: We created the "Voices for Refugees" podcast to emotionally connect with listeners and inspire action through stories and insights into the refugee experience.
• Digital Campaign Donations-Drive: Leveraged social media platforms and online advertising to promote the podcast, engage communities, and effectively drive donations.

Transformation Achieved:

The strategic use of multimedia content and digital tools created a robust platform for advocacy and support, enhancing the overall effectiveness of the campaign by attracting a large number of listeners and notably boosting donations.

Project Overview: In collaboration with UNICEF Egypt, we worked on a public health project focused on the critical first 1000 days of a child's life.

Challenge at Hand: This initiative aimed to educate over 10 million people across Egypt, offering crucial health insights and dispelling common myths about maternity and childcare, while emphasizing the vital role of every family member.

Our Strategic Approach: Our 360-degree campaign strategy was multi-faceted, designed to maximize reach and impact:

• Social Media & Media Buying: Active engagement across various platforms to reach diverse demographics along with strategic advertising placements to ensure maximum visibility.
• Audapaciio Production: Developed an IVR service that disseminated information via voice calls to the public, ensuring accessibility even in low-connectivity areas.
• Capacity Building: We equipped medical staff in the Ministry of Health with skills in storytelling, video production, and social media management to enhance public health engagement.
• Video Production: Produced short, informative videos featuring doctors who provided health tips directly to the public.
• Rebranding: Ask Health

Transformation Achieved:

The "First 1000 Days" campaign greatly enhanced public health education in Egypt. This multi-platform approach expanded the campaign's reach, ensuring that crucial health messages were accessible, thus fostering a better-informed environment for early childhood care.